Fuel Isn’t the Product Anymore, Service Is
Let’s call it like it is: Diesel is diesel. Octane ratings, price per litre, energy density, it’s all standardized. So why are some fuel vendors outpacing others by miles in business growth, customer loyalty, and market trust? Simple. They’ve realized something game-changing: the real product isn’t the fuel, it’s the service. In today’s high-stakes business environment, where uptime is non-negotiable and every delayed delivery chi...