Sunil Maddala in an Exclusive Interview with Businessworld

Featured in an industry publication, this coverage captures insights from FuelBuddy on the challenges and opportunities within doorstep fuel delivery. The article reflects on the company’s journey, market outlook, and the role of technology in building reliable fuel supply systems.

FuelBuddy has evolved from a simple delivery service into a tech-led, compliance-first energy-as-a-service platform.

1. The gap that led to the creation of the doorstep fuel delivery category

Before FuelBuddy, businesses had no legal or organised mechanism to procure diesel beyond visiting petrol pumps. This resulted in widespread pilferage, adulteration, operational inefficiencies, and safety risks. Fuel movement in the last mile lacked transparency, traceability, compliance, and clear legal accountability. We saw a clear need to formalise and digitise the way fuel is managed and delivered, bringing structure, safety, and trust to an otherwise fragmented ecosystem.

2. Evolution of the company & key milestones

FuelBuddy has evolved from a simple delivery service into a tech-led, compliance-first energy-as-a-service platform. Key milestones include:

Securing regulatory approvals that legitimised doorstep diesel delivery in India.

Expanding operations to 180+ cities along with current international presence across UAE, Mozambique, Zimbabwe, Zambia, and Nigeria.

Building partnerships across services complex, fuel-dependent ecosystems.

Successfully delivering 50+ crore litres of fuel globally, becoming the most trusted player in the segment.

3. What enabled rapid expansion across 180+ cities

Our ability to scale quickly is rooted in our client-first approach, which builds trust with regulators and enterprise clients. A robust and modular technology stack enables centralised monitoring and seamless rollout across geographies. We tailor our operating models to meet local industrial needs and leverage strong regional partnerships. This allows us to activate operations anywhere in India within 24 hours, making expansion highly efficient.

4. How Smart Refuellers & IoT systems ensure accuracy, safety, and transparency

FuelBuddy’s Smart Refuellers are equipped with:

  • Quantity and Quality test with every delivery.
  • GPS-based real-time tracking for complete visibility.
  • IoT sensors that monitor movement, dispensing activity, and fuel quantity.
  • Calibrated, PESO-compliant dispensing systems ensuring precision.
  • Digital proof of delivery and a full audit trail for accountability.
  • OTP-secured dispensing to eliminate unauthorised access.

This integrated system guarantees accurate quantity, uncompromised quality, and safe handling with every delivery.

5. Key industries driving demand & how FuelBuddy serves them

We serve high-dependence sectors such as:

Construction, Infrastructure, Manufacturing, Warehousing, Commercial Real Estate, Hospitals, Data Centres, Telecom, Municipal Services, Events, and DG-based power ecosystems.

Large, distributed operations often struggle with downtime risk, pilferage, irregular supply, and unpredictable consumption. FuelBuddy resolves these gaps through scheduled deliveries, transparent billing, a centralized real-time dashboard, and strong compliance, ensuring steady uptime, controlled usage, and complete operational certainty.

6. Measurable impact on customer operations

FuelBuddy consistently delivers tangible value:

  • Significant reduction in pilferage and leakage in the fuel chain.
  • 8–10% savings in procurement-related costs. 
  • Elimination of manpower used for fuel runs → direct time savings.
  • Better budgeting and forecasting through digital, transparent fuel metrics 
  • Improved uptime for mission-critical assets and lower maintenance spend.
  • Stronger financial controls through clear, traceable audit trails.

7. Operational challenges in remote or high-demand areas

Remote regions present logistical challenges, including difficult terrain, long-distance routes, and varying regulatory norms. High-demand sectors also expect rapid turnaround and flawless execution. FuelBuddy tackles these with advanced route planning, localised trained teams, strict safety protocols, and a highly monitored tech backbone, ensuring uninterrupted service even in challenging environments.

8. What keeps FuelBuddy ahead despite new entrants

FuelBuddy retains its leadership because of its first-mover advantage, deep category experience, and nationwide infrastructure. We operate with standardised processes, a compliance-led framework, and a strong focus on enterprise relationships. Our persistent investment in technology, safety, automation, and transparency keeps us ahead of the curve and trusted across industries.

9. The meaning of being a “Glocal” brand

FuelBuddy combines global-level technology, safety, and operational excellence with local market understanding, compliance, and customised solutions. This balance allows us to serve diverse markets, metros, industrial clusters, tier-2/3 cities, and remote zones, while maintaining uniform quality and efficiency. It’s a scalable model that adapts to local realities without compromising global standards.

10. Long-term vision & the next five years

FuelBuddy aims to transform from a fuel delivery provider into a comprehensive energy delivery and management platform. Over the next five years, we aim to deepen our presence in India, broaden our international footprint, and expand into alternative fuels and digital energy services. With a strong technology foundation, we envision a future where fueling becomes predictive, automated, and fully digitised, positioning FuelBuddy as a trusted global energy partner.

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